GoEcom for ecommerce sellers

Duty, VAT and margin for your store, handled.

GoEcom gives UK ecommerce sellers a free CFO dashboard, a Shopify app that shows duty and import VAT at checkout, and free calculators and guides, all cited to HMRC.

Free to start, no card needed
Margin up 4.1% vs last month
How it works

From connected store to clear numbers

Connect your store

Link Shopify and your books in FreeAgent or QuickBooks over read-only OAuth. It takes about 60 seconds.

See your real numbers

GoEcom shows revenue, margin, cash, and the duty and VAT on your cross-border orders, in one dashboard.

Act with the GoEcom tools

Add the Shopify app for duty + VAT at checkout, run the calculators, and follow the HMRC-cited guides.

Get started in 60 seconds

Six quick questions, then your free dashboard.

Tell us about your store and we'll set you up with the right GoEcom tools. Free, no card needed.

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Who builds GoEcom

Charlie Bailey · Founder, GoEcom

Charlie built GoEcom after seeing UK ecommerce founders blindsided by cross-border duty, VAT and thin margins. GoEcom is the software he wanted: a free CFO dashboard, a Shopify app that shows duty and import VAT at checkout, and free calculators and guides, all cited to HMRC.

I write the long-form guides on this site personally. If you spot something out of date, email charlie@goecom.co.uk and I'll update the page.

FAQ

Common questions

Is GoEcom really free?

Yes. The CFO dashboard and the calculators and guides are free to start, with no card needed. You connect FreeAgent or QuickBooks and see your store's margin, duty and VAT in one place, in plain English.

What does the Shopify app do?

The GoEcom Shopify app shows your customers their duty and import VAT at checkout, so there are no surprise charges on delivery and parcels stop getting refused at the door. It classifies your catalogue by HS commodity code and pulls duty and import-VAT rules from HMRC and EU tariff data.

Do you connect to my accounting?

Yes. GoEcom connects to FreeAgent, QuickBooks and Xero over read-only OAuth, so it can read your numbers to build the dashboard without ever writing to your books.

Is my data safe?

Your accounting connection is read-only OAuth, so GoEcom can only read your data, never change it. Connections are encrypted in transit and at rest, and you can disconnect at any time.

Do I still need an accountant?

GoEcom is software and tools, not an accountant. It shows you your store's numbers and helps with duty, VAT and landed cost. You can keep your existing accountant and use GoEcom alongside them.

Free CFO dashboard Free CFO dashboard