When you have to register
UK VAT registration is mandatory in two scenarios for 2025/26:
- Your taxable turnover exceeds £90,000 in any rolling 12-month period. Not your tax year, any 12 months. Check monthly.
- You expect taxable turnover to exceed £90,000 in just the next 30 days alone. (Big order incoming, viral product launch, etc.)
You can also register voluntarily below the threshold. Voluntary registration usually makes sense when (a) your customers are mostly other VAT-registered businesses, (b) you import a lot of stock (so you can reclaim import VAT via PVA), or (c) you're approaching the threshold and want to control the switch.
If you cross the threshold and don't register within 30 days, HMRC backdates registration and you owe VAT on every sale since, even though you didn't charge it to customers. Penalties can be up to 100% of unpaid VAT. Track your rolling 12-month turnover monthly to avoid this.
Step 1: Decide your effective date of registration
Your effective date of registration is the date from which you must charge VAT on sales. The rules:
- If you crossed the threshold: effective date is the first day of the second month after you crossed. (Crossed on 12 March → effective 1 May.)
- If you registered for the 30-day forward-look reason: effective date is the date you expected to exceed the threshold.
- If voluntary: you pick any date in the past 4 years or any future date.
Most ecommerce sellers picking voluntary registration choose the start of a calendar month for clean reporting.
Step 2: Apply for VAT online at HMRC
Apply through your Government Gateway account at gov.uk/register-for-vat. You'll need:
- Your business details (name, address, structure, sole trader / Ltd / partnership)
- Your Unique Taxpayer Reference (UTR), sole traders use their personal UTR; Ltd companies use the company UTR
- Companies House registration number (if Ltd)
- Bank account details (for refunds and Direct Debit payments)
- Estimated annual turnover
- Effective date of registration
- Whether you want to apply for any specific VAT scheme (Flat Rate, Annual, etc.)
The application typically takes 20-40 minutes if you have the documents ready. Submit online; you'll get a reference number and HMRC will respond within 10-30 working days.
Step 3: Pick a VAT scheme
UK VAT-registered businesses default to Standard VAT (quarterly returns, full input/output VAT tracking). For ecommerce sellers, there are two alternatives to consider:
Standard VAT (the default)
Charge 20% (or appropriate rate) on sales. Reclaim VAT on costs (imports, fees, software, etc.). Pay the net difference to HMRC quarterly. This is the right choice for almost all ecommerce sellers.
Flat Rate Scheme (FRS), usually NOT for ecommerce
Pay a fixed percentage of gross turnover to HMRC (7.5%-9.5% for retailers depending on sector). You keep the difference between what you charged customers (20%) and what you pay HMRC. Catch: you can't reclaim input VAT except on capital purchases over £2,000.
For ecommerce sellers with significant import VAT, marketplace fees, software costs, and freight, input VAT recovery is usually worth more than the FRS savings. Skip FRS unless an accountant specifically recommends it.
Annual Accounting Scheme
One VAT return per year (instead of four), with monthly or quarterly interim payments. Useful for cash-flow predictability. Available if turnover is under £1.35M. Doesn't change the amount of VAT, only the filing frequency.
Step 4: Wait for your VAT number (10-30 working days)
HMRC takes 10-30 working days to issue a VAT number. During this time:
- You can still charge VAT to customers (and you should from your effective date), but invoices must show "VAT registration pending" rather than a VAT number.
- You can't yet submit a VAT return, the first return is due 1 month + 7 days after the end of your first VAT period, which is usually 3 months from your effective date.
- You should set aside the VAT you collect in a separate account so it's not spent.
Once your VAT number arrives, retrospectively add it to all invoices you issued during the wait. Your VAT return software (Xero, QBO, FreeAgent) will handle this automatically once you enter the number.
Step 5: Set up MTD-compatible software
Making Tax Digital for VAT requires all VAT-registered businesses to submit returns through software with a direct API link to HMRC. Compatible options:
- Xero, most popular among UK accountants
- QuickBooks Online, strong alternative
- FreeAgent, good for very small businesses
- Sage Business Cloud, older business stalwart
- 123 Sheets, bridging software for spreadsheet-based bookkeeping
Spreadsheet-only VAT returns are no longer permitted. You either use full accounting software or a bridging tool that lifts data from spreadsheets into MTD-compliant submissions.
For ecommerce sellers, pair your accounting software with A2X or Link My Books to handle marketplace payout reconciliation properly. Without a bridge, ecommerce VAT reconciliation is a manual nightmare.
Step 6: Update marketplace and platform settings
Once your VAT number arrives, update settings on every platform:
- Shopify: Settings → Taxes → add UK VAT number. Set rates (20% standard, 0% for zero-rated products like children's clothes and books).
- Amazon Seller Central: Settings → Tax Settings → upload VAT number. Amazon will use this for invoicing and B2B reporting.
- eBay: Account → Site Preferences → Selling on eBay → Charge VAT. Add VAT number.
- Etsy: Shop Manager → Finances → Legal and tax information → add VAT number. Etsy automatically applies VAT collection on EU sales.
- TikTok Shop: Settings → Tax → add VAT number.
- Bank account: Mark business account as VAT-registered for HMRC payments.
For UK-stock UK-seller marketplace scenarios, you're VAT-responsible (the marketplace just processes the payment). For overseas-stock or non-UK-seller scenarios, the marketplace handles VAT. See marketplace VAT guide for the full breakdown.